This series highlights the ventures and founders participating in the 2019 Impact Accelerator. Leading up to the Venture Showcase, we’re asking each company how their personal values are reflected in their business, and what they would do with $10,000 if they won it at the Venture Showcase this June.

Venture Name: Kiyomi Beauty, LLC

Members:Eliana Cardeno, Founder & CEO

Venture Description: Skincare can be confusing – there are so many options, it’s difficult to find the right solution for you. In that way, Kiyomi Beauty is a lifesaver! This bi-monthly subscription box navigates the Korean Beauty industry, curates and delivers 5-7 full-size and deluxe sample products right to your doorstep.

How does this business reflect your personal values?
Kiyomi Beauty was created to help women (and men) feel empowered about their skincare journey. We curate beauty products geared toward different skin types and lifestyles, and help our customers incorporate them into their daily lives by providing educational materials. My company is also a compilation of my own skincare journey, and its growth through experimentation and testing of products that were both passed down from other generations, recommendation from experts and my own knowledge of the beauty industry as a model. Furthermore, a very important component to the company is my ability to provide its services and products through a bilingual channel – it was very important for me to involve my heritage and first-learned language to include the Latinx community and women of color both in the U.S and globally and make them a part of the conversation of skin, beauty and standards both in Eastern and Western societies.

If you were to win the $10,000 grand prize at the Venture Showcase, what would you do with it?
I’d like to use the money to help me launch a sub-product in my line. I am hoping to launch a smaller yet more accessible product line (with only sheet masks). The money would help me source the products, buy box materials, as well as increase my marketing and social content production. Utilizing freelancers in the area, I can improve my company image and create more educational and creative content for the company. Having a more reasonable priced box item can also help me reach a wider target market and increase my customer base. Lastly, I’d like to use the money to hire a website developer that can help me make my website more user-friendly (both in English and Spanish), with more content and more product options for purchase.