2019 Impact Accelerator Profile: Gardens of New York

Sami Jensen • May 1, 2019

This series highlights the ventures and founders participating in the 2019 Impact Accelerator. Leading up to the Venture Showcase, we’re asking each company how their personal values are reflected in their business, and what they would do with $10,000 if they won it at the Venture Showcase this June.

Venture Name: Gardens of New York

Members: Chris Freimuth

Venture Description: Gardens of New York is an online media platform whose mission is to promote urban gardening and encourage new perspectives on the practice. Through engaging content and inspiring images of the public and private gardens in NYC, we aim to bring people together around themes of beauty, purpose and possibility.

How does this business reflect your personal values?
Chris Friemuth: Gardens make me feel whole. Not because gardens are “precious” and “whimsical” and so on – that stuff is too cute and only half the picture. Rather, gardens feel good because they’re real. Plants don’t pretend. Good design can’t be faked. Gardens are gorgeous and rude and vengeful and generous – all the things that make life difficult and worthwhile. I’m absolutely bored by the tiny conceptual boxes people have put gardens/gardening/gardeners into, and I believe we’d all feel a whole lot more human if we allowed ourselves to relate to plants and design in a more direct, consistent and familiar way.

If you were to win the $10,000 grand prize at the Venture Showcase, what would you do with it?
CF: Ten thousand dollars would go toward jump-starting this program. Half of it would go directly toward fees for developing a new website with our Reno-based contractor. The other half would go into content creation – purchasing of film and photography materials, video editor fees, and attorney fees for counsel related to media licensing rights and other legal concerns.

The post 2019 Impact Accelerator Profile: Gardens of New York appeared first on reSET Social Enterprise Trust.

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Transform Your Business This Fall: Applications Open for reSET's Retail Incubator and Digital Marketing Mastermind Programs Hartford, CT – July 17, 2024 – reSET, the Hartford-based entrepreneur support organization committed to nurturing businesses with a social mission, is excited to announce that applications are now open for two separate programs designed to help entrepreneurs grow with impact: the Retail Incubator and the Digital Marketing Mastermind. Both programs are set to run this fall, providing invaluable resources and mentorship to early-stage and established entrepreneurs alike. Applications close at midnight on July 21, with classes set to start mid-August and run through October. “Both of these programs were developed because of demand from our alumni and local entrepreneurs,” said Sarah Bodley, Executive Director of reSET. “The Retail Incubator has been popular with Hartford-area founders preparing for fall and holiday markets, or opening their own storefronts. We developed the Digital Marketing Mastermind to help local entrepreneurs build an online business presence and stand out in the online world.” Retail Incubator The Floor-Plan Retail Business Incubator is a partnership between reSET and Hartford-based Breakfast Lunch & Dinner, a community venture-building studio. Now in its fourth year, the program is designed to support product-based businesses in their stages of entrepreneurship. Participants will learn to understand customer needs, define pricing strategies, address key legal and financial topics, all to prepare their businesses for fall and winter markets. Entrepreneurs will gain insights from industry experts, access a supportive community, and receive practical tools to enhance their business acumen. For more information and to apply, please visit https://www.resetco.org/retail-incubator . Digital Marketing Mastermind The Digital Marketing Mastermind is tailored for entrepreneurs who already have a business and are looking to elevate their digital marketing efforts. This program will provide advanced strategies to boost online presence, engage with target audiences, and convert engagement into sales. Participants will learn from seasoned marketing professionals and peers, gaining the knowledge and skills necessary to thrive in the digital marketplace. Entrepreneurs interested in more information on the program and application should visit https://www.resetco.org/digital-marketing-mastermind About reSET reSET is a nonprofit organization in Hartford, CT, whose mission is advancing the social enterprise sector. reSET specializes in social enterprise ― impact-driven business with a double or triple bottom line. In addition to providing coworking space, accelerator, and mentoring programs, reSET aims to inspire innovation and community collaboration and to support entrepreneurs in creating market-based solutions to community challenges. reSET’s goal is to meet entrepreneurs wherever they are in their trajectory and to help them take their businesses to the next level. Visit reSET | Where Great Companies Grow (resetco.org). # # #